Social Media Marketing: June 2014

Wednesday, June 4, 2014

Two Questions to Answer...

I remember when I first heard about the Social Media Marketing.

A had to important reasons to be in that class the summer that was about to come by that time. Number one, it would be the last class with Miss Brown, my Marketing professor. Number two, it would count as a credit for my Marketing minor. Plus, the name sounded fun. C’mon! I am pretty sure I am not the only one who decides to take a class (that is not required) just because it sounds fun and you got good references about it.

Then the time came to take class. Now the time is about to passed. With only one more day left to finish this course, I can definitely say that the lessons have been worth it.

On my Social Media Marketing class, I learned a lot about Instagram when I had to do my analysis tool research about a social network. I have used Instagram for about 2 months and a half, but before I didn’t know how important it could be for companies, and how creativity it is something that can play in aid of the company, or against it. I see Instagram in a different way now.

Also, I learned about companies. I learned how these brands have been using different social media throughout time. Some of them have done a good job, some others not that much.

Now, how will this class help me? There are a lot of ways to apply the knowledge that I got. First of all, I have become more analytic about the content that companies that I follow post on their social media accounts. Second, I can learn from their success or even their mistakes. And I do not have to own or work for a company to learn and apply that; I can use that knowledge for me to market myself.

Creativity, rapid response, accuracy, and a nice pattern of interaction with my followers/friends is one of the things that I will start to think about really soon when I market myself to get a job!

A new language

I constantly hear people complaining about how people on social networks seem not to know how to write. Grammar mistakes are frequent. Abbreviations are even more frequent. We have built throughout the years a new complete pattern of communication.

Social Networks had been a big influence in the changing of our communication style. Sites like Twitter, where a limit of characters is required, had caused people to play with grammar and create abbreviations that allow them to express whatever they are trying to. When I hang out with friends that have an important level of engagement with Twitter, it is usual to hear them say that they even accept that their brains are already accustomed to think in 140 words or less.

What about Facebook and other sites? People had become lazy, and any shortcut that they can come out with they will use it for them not write a lot on a post. People do not read long posts; at least not usually. There is so much to read on social media that people had learned how to be concise for their own success.

And it seems fair, the adaptation of a new way to write, our new language, our web language. But, the question is what consequences to our languages will this writing pattern bring?