As
a part of a Class Assignment, I had the chance to learn more about one of the
most important social network apps today: Instagram.
It
currently has around 200 million of monthly active users, and 35% of those
check Instagram multiple times a day. You can find all type of pictures in
Instagram; it might sound as a simple idea but people love it… and every idea
that drags people (especially in the social media world), drags companies too.
Businesses
use the application as an engagement tool for customers or to create awareness
of their companies. Pictures, videos, and contests are some of the things that
brands develop in Instagram trying to gain attention and more followers. But in
a world full of competition, and an Instagram where creativity is a MUST, there
are companies that definitely rock it and others that produce just a feeling of
shame for them.
Instagram
gives the possibility to show off products of services if it used well, but it
seems that the social media marketing strategy of some companies is just…
boring. A brand cannot afford that these days, especially in social networks. So,
as an example of what type of examples companies should follow and which ones
should NOT, here is a link that presents different accounts of brands and what
they are doing right or wrong.
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